SEO Factor #4: User Experience (UX)
In recent years, Google has started using a machine learning algorithm called RankBrain to determine whether users are satisfied with search results.
In recent years, Google has started using a machine learning algorithm called RankBrain to determine whether users are satisfied with search results.
Page speed is how fast a page loads in the browser. Fast pages can be viewed almost immediately while slow pages take longer to appear. Page speed matters.
When a website links to your website, that is a backlink. Generally speaking, the more backlinks a page has, the more authoritative and trustworthy it is.
One of the most important Google ranking factors is search intent. In other words, when you type a search into Google, you’re looking for something specific.
What makes a site authoritative? While Google doesn’t have a specific list of things, there seem to be a few commonly agreed-upon things.
SEO is a long game that you don’t win overnight. It takes time to create great content that is optimized for search intent and user experience.
Since the introduction of voice assistants like Siri, Alexa, and Google Home, voice search has exploded. Instead of typing, people can just speak their searches
Structured data is specific code you put on your page to help Google understand the content. There are specific structured data formats for all sorts of things.
Two more ranking factors that you may have already implemented are security and mobile friendliness. Learn more about these SEO pillars right here.
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