SEO Tutorial For Beginners – Learning SEO

Welcome to our guide on Search Engine Optimization (SEO). Whether you're here to just learn a new skill or to rank your own website, we've got you covered.

Welcome to our guide on Search Engine Optimization (SEO). Whether you’re here to just learn a new skill or to rank your own website, we’ve got you covered.

How Does Google Work?

How Does Google Work - SEO Tutorial For Beginners - Learning SEO - Startup Library

To understand SEO it’s important to know how Google works. The search engine is complex, but they’ve revealed a fair amount of key information over the years.

SEO Factor #1: Search Intent 

SEO Factor 1 Search Intent  - SEO Tutorial For Beginners - Learning SEO - Startup Library

One of the most important Google ranking factors is search intent. In other words, when you type a search into Google, you’re looking for something specific.

SEO Factor #2: Backlinks

SEO Factor #2 Backlinks  - SEO Tutorial For Beginners - Learning SEO - Startup Library

When a website links to your website, that is a backlink. Generally speaking, the more backlinks a page has, the more authoritative and trustworthy it is.

SEO Factor #3: Page Speed

SEO Factor #3 Page Speed  - SEO Tutorial For Beginners - Learning SEO - Startup Library

Page speed is how fast a page loads in the browser. Fast pages can be viewed almost immediately while slow pages take longer to appear. Page speed matters.

SEO Factor #4: User Experience (UX)

SEO Factor #4 User Experience  - SEO Tutorial For Beginners - Learning SEO - Startup Library

In recent years, Google has started using a machine learning algorithm called RankBrain to determine whether users are satisfied with search results.

SEO Factor #6: Site Authority

SEO Factor #6 Site Authority - SEO Tutorial For Beginners - Learning SEO - Startup Library

What makes a site authoritative? While Google doesn’t have a specific list of things, there seem to be a few commonly agreed-upon things.