Learning SEO

If you want to get traffic to your website, it’s essential to understand Search Engine Optimization (SEO).

To understand SEO it’s important to know how Google works. The search engine is complex, but they’ve revealed a fair amount of key information over the years.

When a website links to your website, that is a backlink. Generally speaking, the more backlinks a page has, the more authoritative and trustworthy it is.

Page speed is how fast a page loads in the browser. Fast pages can be viewed almost immediately while slow pages take longer to appear. Page speed matters.

In recent years, Google has started using a machine learning algorithm called RankBrain to determine whether users are satisfied with search results.

Google cares very much about giving searchers the right content. To ensure they deliver the best results, they look at several different things.

One of the most important Google ranking factors is search intent. In other words, when you type a search into Google, you’re looking for something specific.

What makes a site authoritative? While Google doesn’t have a specific list of things, there seem to be a few commonly agreed-upon things. 

Two more ranking factors that you may have already implemented are security and mobile friendliness. Learn more about these SEO pillars right here.